Bold minds. Wild ideas. Real results

Henrik Tidefjärd is a renowned Swedish travel entrepreneur, lifestyle curator, and founder of Luxury Travel Sweden. With a master’s degree in international marketing and a professional background in hospitality, nightlife, and the arts, Henrik has transformed the idea of travel into a creative, story-driven experience rooted in culture and authenticity.

Having lived in London, Barcelona, Berlin, and Beirut, Henrik brings a truly global perspective to his work. In 2004, he founded Berlinagenten, a multi-award-winning lifestyle agency celebrated for its bold, insider-only experiences. Over the years, he has organized and guided bespoke adventures for A-list guests, including Tara Reid, Madonna’s daughter Lourdes, Adele, Shidô Nakamura, and Heidi Klum — each seeking his unique access to the city’s hidden side.

Henrik’s visionary approach has been recognized worldwide, with features in The New York Times (2006), highlighting him as one of the travel entrepreneurs who “open doors and minds” for VIP guests, and in Forbes (2012), naming him one of three people to know in three global cities. His agencies have earned multiple international awards for their blend of innovation, luxury, and creativity.

Since 2021, Henrik has been leading Luxury Travel Sweden — an experiential travel brand that connects travelers with Sweden’s most inspiring creators, entrepreneurs, and visionaries in unique, and often, off-the-beaten-track places.

Henrik Tidefjärd isn’t just a guide — he’s a curator of atmosphere, taste, and experience, crafting journeys that open doors, minds, and hearts.

LIV stands for Luxury Itinerary Visionary, a next-generation AI concierge developed to merge Scandinavian creativity with global hospitality standards. She represents the spirit of Swedish innovation and every interaction with LIV feels like speaking with a curator who understands your rhythm, your taste, and your desire for something extraordinary. She might not always respond accurate but nobody is perfect. At your service 24/7!

Forget everything you know about generic “tour guides.” Our crew is a mash-up of creatives, rule-breakers, and storytellers who turn every experience into something unforgettable. We’re travel writers, journalists, and influencers who open doors to the city’s most fascinating stories, food secrets and hidden circles. Musicians, singers, and actors who bring rhythm, emotion, and charisma to every encounter. Architects and historians who reveal the elegance, innovation, and soul behind every hidden gem and landmark. Our models and burlesque dancers embody style, confidence, and the art of allure — guiding you through the city’s most exclusive seductive scenes. Hunters, farmers, and chefs introduce you to the authentic flavors and refined traditions that define local luxury. And our tech gurus and entrepreneurs connect the timeless with the cutting edge — showcasing how creativity and innovation shape the modern experience. Together, we don’t just guide — we curate, inspire, and entertain. With us, you’ll see Sweden through insider eyes — sophisticated, sensory, and unforgettable.